Our Story

Welcome to our online store Branched. We are Australia’s leading online store for sustainable, innovative and eco-friendly accessories.

We specialise in fabulous eyewear, sunglasses, watches and luxury travel items and welcome both retail and wholesale customers.

Founded by two friends in Melbourne, we have a shared belief for offering unique and original products that never compromise the environment.

We source the best products that you won’t find in your local shopping mall. Products are very high quality and technologically advanced.

Branched believe in durable products that stand the test of time and change the idea of what people want to wear or use.

We are not a fan of mass produced products so be rest assured our products are carefully designed and made by artisans. Lots of our products also give back to charities, plant new trees and are made with sustainable materials, meaning as a customer you can feel confident you are doing your part.

We are distributors for WeWood Timepieces, Mr Boho Timepieces and Eyewear and proudly stock Proof Eyewear, Venque Bags, Memobottle, Frank Green, Swell and Leff Amsterdam.