The Purity Project

Born in the heart of Sydney, Australia, our story has humble beginnings.

The Purity Project was launched in 2020 with the mission of creating a minimalistic and mindful skincare experience just for you. We wake up every day determined to change your current experience and transform it into one that harnesses the power of nature’s finest botanicals, mindfulness, and self-affirmation to reconnect you with yourself and nature.
Our Ethos

We aim to create a minimalistic and mindful skincare experience for you. By crafting nourishing and effective skincare products that are made in Australia, vegan-friendly, organic, and naturally derived using the finest botanicals, we strive to be a sustainable and thoughtful company that elevates your skincare experience every day.
Our Values

Our values are what hold us accountable and keep us centred. They are what we live and breathe.

Sustainability
We love and respect our fur friends and don’t believe they should suffer in order for us to have great skincare. That’s why all of our products are and always will be 100% vegan and cruelty-free.

We are conscious of our impact on the environment. The majority of our packaging is eco-friendly and we also offer a Give Back Refill Program. Visit our Sustainability Page to read more about how we’re making a difference.

Quality
We believe in the power of Mother Nature. All ingredients used are organic and naturally derived. We don’t take shortcuts. All oils used in our products are 100% cold-pressed to ensure utmost quality and efficacy.

We believe in keeping skincare minimalistic. Say goodbye to overly complicated ingredient lists, harmful ingredients, or synthetics.

Accessibility & Inclusivity
We believe a great skincare experience should be accessible to everyone because skin is skin. That’s why all of our products are gender-neutral and inclusive.

Supporting Local
The Purity Project was born in Sydney, Australia, and continues to be wholly Australian owned and operated. All products are Australian made and we only partner with local Australian suppliers.