I’m extremely passionate about providing tools to help parents give their children a healthy start to life.
It saddens me to know that 1 in 4 Australian children aged 2–17 years are overweight or obese. That is approximately 1 million Australian kids!
I know there are lots of reasons why kids gain weight, including lack of sleep and genetic issues. But there are two main reasons. Firstly, a poor energy balance.
This means our kids are gaining more energy from the food and drink they consume than they are expending through physical activity.
And secondly, the food industry has a massive role to play! Not only do they bombard our kids daily with sophisticated marketing ads designed to get them to eat unhealthy foods.
But when I became a mum in 2013, I also realised food manufacturers are happy to deceive mums (along with everyone else) into believing their expensive, heat-treated, nutrient-poor products are ‘healthy’ options for young kids.
For example, I did a bit of research on supermarket food pouches. And I was horrified when I worked out that at approximately $1.50 – $2.50 per pouch, I was paying around $15.00 per kilo to feed my kids ‘tuna, rice & veggies’ puree.
That is awfully expensive puree, particularly when you can make the same thing at home for around $2 per kilo. And with all that processing, how many nutrients are left anyway?
Rather than just feeling frustrated, I decided I wanted to do something about it. I wanted to help empower parents, by giving them affordable high-quality, non-toxic feeding tools, to make their parenting journey a little easier. So, Peekabee was born!
I am so excited by what we have been able to achieve with our ever-growing range of products. And I love hearing from our Aussie mum & dad customers that our products have changed the way they manage mealtimes for their littlest family members.
I sincerely hope you love our products as much as we do. And that they inspire you to feed your own little people healthy, homemade goodness. Enjoy!