Our Story

Hi I'm Emily, I am the Founder and Creator of Modest Mermaid. Modest Mermaid mixes fast fashion with modesty to allow women to feel and look great while maintaining modesty. Our swimwear is fashionable, flattering and doesn't cling as well as performing well in the water.

I'm a mum of two kids living in Melbourne. I used to be a buyer for global fashion brands, but when I had my first baby I found myself searching for more modest swimwear options. I designed our swimwear for freedom and sun protection. Many of my beautiful customers choose Modest Mermaid Swimwear for religious reasons. Whatever your reason, know that I designed them to be flattering but not clingy, and join our amazing community of women feeling amazing today