Our Story

I’m Ash, a mama to two gorgeous little boys, wife to my high-school sweetheart and creator of Kute Cuddles. I’m so glad we found each other!

It all started when I was pregnant with my first boy back in 2015. It was a genuine struggle to find swaddles, blankets and other baby goodies that were aesthetically pleasing and long-lasting, but without the hefty price tag. My options were limited to products that were either cheap and low quality, or stylish and great quality but unjustifiably expensive. I struggled with guilt – I wanted to provide the best for my baby but also be sensible in my spending.

That’s when my dream of Kute Cuddles was born. With a vision to deliver affordable luxury to mums everywhere, I wanted to create a collection of beautiful pieces that were lovingly designed and produced but didn’t cost the earth.

So I spent all my time on maternity leave researching fabrics and suppliers, collaborating with artists and designers, sampling and product testing, and building everything from the ground up.

It took me a long time to perfect my vision and bring Kute Cuddles to life. I understand that having a baby can be expensive, but also that each and every one of us wants to provide the best for our bubbas. Kute Cuddles exists to help you do just that.

Fast-forward through five years of hard work and passion, and Kute Cuddles, my third baby, was born. I hope you love your Kute Cuddles goodies just as much as I loved creating them for you.

With love,


Melbourne VIC, Australia