Our Story

Holly & Co® is the relatable fashion bestie for pooches and people. Established in 2018 as a side-gig, Holly & Co has grown into a large e-commerce brand with hundreds of ambassadors worldwide.

We support empowerment and self-expression. Our products are inspired by the latest fashion trends, bringing you bold, daring & unique designs. Holly & Co are the original creators of velvet dog accessories and we are proud to say that we have inspired a revolution of velvet products across the globe. We are your go-to place for all things fur fashion and beyond!


At Holly & Co we believe in self-expression and not giving a damn about what others think of you. We work hard to create affordable, quality accessories & apparel that represent a diverse range of people and their pooches. We are passionate about bringing positive power to our community; we regularly donate our excess stock or 'seconds' items to animal shelters and dog homes.


Holly was our precious Malshi that inspired the brand to be what it is today. Holly was fearless, confident and truly didn't give a damn! She's the reason that Holly & Co is the kick-ass brand it is today.

Holly crossed over the rainbow bridge on Halloween 2020. She touched so many lives during her time on The Gram and without her, the brand would not exist.