ella & sunday launched in 2015 with a simple design approach to create beautiful clothing you can wear every day. Inspired by a love of family, the label takes its name from my beautiful daughter, Ella.
We release two new collections a year and prefer not to follow the established seasonal timelines of summer & winter. Our garments can be worn year-round, layered & reimagined, built upon season after season.
We search for natural fibres including cotton, linen, silk & blends of cotton/linen & cotton/silk. We also source hand loomed fabrics like raw cotton & cotton/silk. These fabrics are hand printed & hand stitched using traditional techniques.
Our limited collections are made under our watchful eye in ethically managed fashion houses in India. We personally visit our tailors and work alongside the teams who make our garments. They are relatively small businesses where the owner/operators are hands-on and we get to know many of the staff. The integrity of our business is important to us, as it is to you.
At the heart of the label is designer Rani Wilkinson and her love of natural fibres; cotton, linen and silk. Rani studied Fashion Production in Custom Clothing and honed her skills in a career that includes experience in both haute couture and mass production companies. Fashion has run in her blood since childhood.
Noosaville Queensland, Australia