Increasing Your Wholesale Sales | How Can Wholesalers Reach More Retailers?


As a wholesale business, you bring in cash when retailers purchase your products – however, that is in some cases quite difficult.

With the advancement in innovation and technology to help an on-demand economy, retailers expect the level of service they get as individual purchasers. You’d risk losing clients and income if your wholesale business lingers behind effectiveness, sales enablement, and customer experience.

When it comes to getting your product on the racks, it’s not very simple haggling with retailers. Retailers are tied in with working their money, keeping their clients, and benefiting from their suppliers. To do this, they will make the greatest conceivable net revenue from the product, while doing as little work as possible.

To build your wholesale deals, you need to foster loyalty to increase customer lifetime value, while drawing in new retailers through promotions and referrals. So, if you’re out of ideas on the most proficient method to reach good retailers, we have a few suggestions for wholesale entrepreneurs that you may be interested in!

Create an Online Presence

The development of online stores or otherwise called e-commerce, makes it simpler for retailers to make deals with wholesalers. An online presence can be reached effectively through a gadget, so you can be accessed anyplace and anytime. To facilitate and encourage the process of buying and selling or transactions from the seller to the retailer, and vice versa.

Join online wholesale directory and social groups

Wholesale directories are great platforms to get your wholesale business seen by potential new retailers that are actually looking for wholesale suppliers. Choose a wholesale directory that is visually appealing and offers value to their users. This increases search visibility, which means your business will be well presented and likely be seen by retailers that are on searching.

Facebook groups are also a great way to connect with other businesses. Not only will you be able to exchange information, learn and network, you may end up with new clients.

Wholesale Business Online Promotions

To increase sales in the wholesale business, in addition to offline promotions, you can do promotions online. The number of internet users worldwide is getting bigger. The large population of social media users such as Facebook, Twitter, and Instagram will undoubtedly expand your market and result in an increased number of retailers approaching you.

Recognize the Retail Stores That Fit 

You have a better potential for success by moving toward a small retailer than following big names.

By striking up an individual relationship with the retailer—particularly on the off chance that you end up being a regular client—you can find out about the store’s purchasing process, seasonal sales patterns, and client preferences.

Showing a retailer what your item’s packaging resembles and exhibiting how helpfully it fits onto the racks might be precisely what slants the odds in your favour!

Cold Calling

A time-tested strategy for reaching retailers is the cold call. It includes *gasp* picking up the phone and talking to the potential retailers you just put on your rundown.

Will you be able to do it easily?

Well honestly, cold calling can be somewhat of fine art to get right. There is a right way and a wrong way to move toward it.

Here are the best three hints for making cold calling work:

1. Make calls in the first part of the day. 

More individuals are at their freshest in the morning. This incorporates you and the retailer who you’re calling.

2. Have a list of points, but don’t use a script.

When you work out precisely what you will say in exactly the same words, you will sound like a robot.

So, create a list of points you want to discuss. This will allow you to talk all the more openly and respond to what the other person is saying while discussing it.

3. Make it a habit and reward yourself. 

The way to framing a new habit is to add an award to the habit-making process.

You do the required task every day, then reward yourself for following the routine.

The reward toward the end of the interaction strengthens the previous activity, and over the long run, it turns into a habit.

Go to Relevant Tradeshows and Meetups 

Image credit: Reed Gift Fair

Tradeshows are extraordinary for spreading familiarity with your organization and your products. Be proactive in drawing individuals into your stall by employing games, free samples, and welcoming them to try your products for free.

Other than that, there are likewise many smaller meetups where your potential clients may join in.

Offer Special Deals 

To pull in retailers to your wholesale business and move stock rapidly and effectively, you can offer daily or weekly bargains that provide savings in addition to the wholesale discount.

You can likewise give special discounts to retailers that buy in larger bulk to support large volume orders.

Sending Samples 

A typical strategy of wholesalers worldwide is to send samples out (and a great deal of them).

Alongside your sample, you should incorporate data about your organization, insights regarding the sample, a list of other things that you offer, and a greeting for them to enrol as a wholesale client. It may likewise assist with including a motivating force for them to enlist.

Give Exceptional Customer Service

Always treat your retailers with politeness and emanate professionalism. Go the extra mile for a retailer who buys your items, and never be hesitant to lose an intermittent “fight” to win the wholesale business “war.”

 Treat each retailer with sympathy and understanding— even if you need to decline a request. Such a treatment will go far toward making faithful, higher-volume wholesale clients.

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