All You Need to Know About Trade Shows | Can Trade Shows Benefit Your Wholesale Business?

trade show

Does connecting with your clients and retailers feel like a shot in the dark? It may be time to consider exhibiting at a trade show to meet them up close and personal during. Trade shows aka Trade Fairs enable organizations to go past the bounds of conventional showcasing and associate straightforwardly with clients and possibilities.

Find how you can exhibit effectively at trade shows and how they can benefit your wholesale business!

What Is A Trade Show?

Trade shows allude to a display where manufacturers, as well as wholesalers, showcase and exhibit their new products and services. They are regularly only open to those individuals who register, organization delegates, or members from the press.

Steps to Set Up Trade Show Marketing Campaign for Australian Wholesalers

Participating in a show can be done in a progression of four stages, each with individual steps. Are you ready to join in and exhibit? Use the accompanying strides to accomplish your goal.

Stage 1: It All Starts with a Plan 

It would be best if you didn’t rush something like this — you need to examine everything before exhibiting a trade show carefully. Use a planned strategy for your business objectives and promoting goals.

  • Utilize the information at hand
  • Craft a compelling story
  • Run a cost-benefit analysis of the trade show.
  • Choose a sensible timeframe — Time is money, and you would prefer not to squander a single moment.
  • Know your target buyer  

Stage 2: Prep for the Show in Advance 

While planning for a show, various moving parts need to cooperate to make a good presentation. Setting up your team well ahead of time is essential to your prosperity.

  • Carry on scenarios — Plan for each situation you can think of, from the ideal to the worst, and come up with a couple of canned reactions.
  • Advertise the event to your customers.  
  • To ensure you’re completely prepared, do an all-out dress rehearsal a day or two preceding the show, so you don’t confront stage fright.
  • Outsource services if needed.

Stage 3: Shine Bright or Burn Out 

This is the time to put a long time of preparation into practice. As an exhibitor, you should be ready more than ever.

  • You need to impress guests with an eye-catching stall design that provokes their curiosity.
  • As an exhibitor, you are the face of the brand. So, Build a Warm Relationship.
  • Endeavor to meet individuals who will allow you to come back to them later on.
  • Host a happy hour or Q&A session.
  • Offer input cards for those that need to offer comments or recommendations.
  • Have a strong product demonstration.

Stage 4: Don’t Let the End of the Show be the End of Your Relationship

The show is finished; however, that doesn’t mean you shouldn’t keep in contact with those you’ve met. Indeed, this is the time to transform a lead into a deal.

  • Build up a multiple-contact marketing campaign
  • Follow them on Social Media
  • Follow-up fast
  • Direct an internal audit of your team’s performance

Top 5 Ways Your Wholesale Business Can Benefit from Trade Shows

For the most part, trade shows are focused on industry and individuals included or intrigued by that industry. Displaying at a trade show can be an incredible way to promote a target market and build brand awareness.

  • Create Rewarding, Exceptionally Focused Business Leads 

With the right strategy, each trade show you go to is a chance to grow your company’s client base. From independent sales associates to retailers, other wholesalers, and manufacturers’ reps, individuals you meet at a wholesale trade show can open up new roads of opportunity for your business.

  • Build Brand Awareness

Obviously, we want to sell items at a trade show. Past that, wholesale trade shows also offer unique opportunities to construct brand awareness with many participants there. The way to boosting this chance lies inconsistent branding. Steady calling and a clear call to action are essential to furnishing brand awareness to possible new clients.

  • Stay Updated with The Latest Trends

Quite possibly, the most critical aspect of going to a wholesale trade show is seeing what different products are being shown. You’ll get a good look at what items are mainstream, which can give your wholesale business a massive advantage of staying on top of trends!

  • Partnership Opportunities

Wholesale business is all about connections with your clients as well as with manufacturers and firms that may offer types of services or products that praise your brand. Wholesale tradeshows also give excellent networking opportunities and find out about other companies and potential associates that can help your business grow.

  • Wholesale Tradeshows Are Cost-Effective Networking and Advertising 

If you’ve done the pre-show marketing work paving the way to the show, the potential that a trade show offers your business can far surpass the investment. Even though you may have a more significant first investment to exhibit your business at the trade show, but with proper research and planning, trade shows are perhaps the savviest sources of leads and deals possible.


Trade shows are progressing from traditional networking gathering occasions into vivid encounters that excite the buyer.

Companies from different kinds of enterprises are exploiting the numerous advantages of trade shows marketing. Wholesale business is no exception. And there’s no lack of approaches to make an impact!

Image credit: ICC Sydney

Join our directory

Explore more about wholesale

Get The Latest Updates

Subscribe To B2B Newsletter

No spam, notifications only about new features & wholesale business resources.