Our Story

Built for Australian

wholesale - by someone who saw the gap.

B2BHub is Australia’s wholesale directory – a platform built to connect verified local wholesalers, makers, and manufacturers with retail store buyers. We exist because finding Australian suppliers shouldn’t be hard work.

2021

2021

Founded

100%

Australian Suppliers

0%

Commission on Sale

5+

Years Running

2021

B2B HUB FOUNDED

Why B2BHub Exists

A supply chain crisis revealed a deeper problem

In 2020, the e-commerce industry surged by over 80% as Australian households shifted online almost overnight. Demand exploded – but supply chains broke down. Retailers scrambled to find stock, and the gap between local suppliers and local stores became impossible to ignore.

It became clear how heavily we rely on overseas supply chains for everyday products – clothing, homewares, food, and more. While some products will always be sourced internationally, supporting local should be easier. The challenge is that many Australian suppliers – including makers, manufacturers, and wholesalers – simply aren’t easy to find.

B2BHub was built to change that. A single, trusted platform where retailers can discover verified Australian suppliers, and where Australian wholesalers can be found by the right buyers – without paying commission on every sale they make.

Our Mission

Make Australian wholesale accessible to every retailer

Our mission is simple – make it easier for Australian retailers to source locally, and easier for Australian wholesalers to be found. We do that by maintaining a curated directory that both sides can trust.

We’re not a marketplace. We don’t process orders, take commission, or sit between buyers and sellers. We connect them, and then get out of the way – letting Australian businesses trade directly and keep what they earn.

01.

Verify every supplier

Every business on B2BHub is reviewed before going live. We check they’re Australian-based, genuinely wholesale, and have a legitimate presence. No overseas resellers.

02.

Keep it commission-free

Wholesale margins are tight enough. B2BHub suppliers keep 100% of every sale – always. We charge a simple annual membership fee, nothing more. No hidden costs, no percentage taken.

03.

Back Australian business

Every listing on B2BHub is an Australian business. By using the platform – whether you’re sourcing or supplying – you’re actively contributing to a stronger local economy.

What We Stand For

The principles behind the platform

Verified Wholesaler Badge

Display the official B2B Hub Verified badge on your own website. Show retailers, buyers, and stockists that you're a credible, verified Australian wholesaler before they even contact you.

Quality over quantity

We prioritise quality listings over volume. Every supplier is reviewed to ensure retailers are connecting with genuine, reliable businesses.

Direct connections

We believe the best business relationships are built directly between buyers and sellers. B2BHub facilitates the introduction - but never sits between the two parties once contact is made.

Visibility that compounds

A B2BHub listing isn't a one-off ad - it's a permanent, searchable presence that grows in visibility over time as we build traffic, SEO authority, and AI search discoverability.

For Retailers

Find your next Australian supplier with less digging

B2BHub gives retail store owners a single, trusted place to discover and contact verified Australian wholesalers. No account needed to browse. No commission paid. Just direct access to local suppliers across every product category.

For Wholesalers

Get found by retailers actively sourcing

A B2BHub membership puts your business in front of retailers who are already looking for Australian suppliers. You get a verified profile, a badge for your website, a social media feature, and a direct line to new stockists – for less than $2 a week.

What members say

Trusted by Australian suppliers

Awesome for wholesalers like us. Many thanks for creating this site
Natural Duo
I just made a profile now. It was very easy to use.
Drippy Art
We ourselves as consumers are constantly looking to discover new Aus made and created businesses and love the idea of your platform as a tool to do so with ease!
Cup A Day
Thanks for your hard work and helping small Aussie business. Platforms like this make a real difference for suppliers trying to reach new stockists.
Baby Origami

Ready to be part of something Australian?

Whether you’re a retailer looking for suppliers or a wholesaler ready to be found – B2BHub is where Australian wholesale happens.